Who would be the audience for your media product?
The target audience we decided to aim our media product towards was men aged 16-30. We made it a typical thriller film that most stereotypical men enjoy watching as it has a lot of suspense and action involved. The thriller opening is aimed towards a working class man. To get our target audience we did some research into thriller films like our own such as limitless and found out the target audience of them. The films had a more adult story line and plot something that not necessarily a child will understand and as ours had a similar storyline we thought 16 would be a good age to start at. The violence suspense and action of the chase make our thriller film a film aimed more towards the male gender.
This is a typical person who would watch our thriller a normal, regular male:
Our target audience is likely to shop in a wide variety of shops but dress smart when needed as they are most likely a working business man. Shops such as River Island, Topman, House Of Fraiser, Gant, Zara or online shops such as Asos and Size. These shops are the new in fashion clothes and sell casual but also smart clothing and tend to go along with the current trends. The characters in our film dress also smart casual so it shows some similarities towards our target audience to make them feel more realistic and natural. This makes the characters seem more believable.
This is a typical person who would watch our thriller a normal, regular male:
Our target audience is likely to shop in a wide variety of shops but dress smart when needed as they are most likely a working business man. Shops such as River Island, Topman, House Of Fraiser, Gant, Zara or online shops such as Asos and Size. These shops are the new in fashion clothes and sell casual but also smart clothing and tend to go along with the current trends. The characters in our film dress also smart casual so it shows some similarities towards our target audience to make them feel more realistic and natural. This makes the characters seem more believable.
These are some of the types of clothing you would find in the above stores, RIver Island and Topman both providing smart and casual clothing which our target audience would be wearing.
The music taste of my target audience is typically whatever is popular and in the charts at the time. Hip Hop, R&B, Pop, Rap, but then also music like dance, house, electro and maybe even rock. Being young men they typically just follow the trends of music and like a variety of music not just one genre. If a song is in the charts that they like or is popular at the time they are more than likely to like it as well. The rap music is more of a manly type music with most rap artists being male such as Drake, Kendrick Lamar, Kanye West and Jay Z. This is why we decided to use Kanye West's song as our soundtrack to appeal to the male audience.
The favourite Tv shows for our target audience would be programmes like The Walking Dead, Top Gear and Two and a Half Men. All of these programs have adult humour, violence and suspense or fast cars something that typically men of the age group enjoy and is it a masculine program. Films our target audience are likely to watch are Thrillers which typically have the fast cars, suspense and violence. Films like James Bond, Inception, Batman and Fight Club. We have a lot of aspects throughout our film that our target audience would be interested and enjoy watching. Although they might watch the popular films with good reviews they also would watch the films they actually enjoy, which is typical to be the thriller genre, like our own one.
Although mainstream films will be watched by our target audience because they will be the films promoted at the time, they will also watch independent films that they are interested in, that keep the suspense and actually enjoy watching.
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